UpTown Restaruant Rebranding
Brief:
Uptown is a high-end restaurant in a boho neighborhood, but its original branding was attracting the wrong crowd.
This rebrand was focused on shifting the visual identity to better appeal to a younger, professional audience: people who value style, good food, and a sense of place.
I redesigned key print materials like the table tent, menu, and brochure to reflect a more modern, elevated tone while keeping the brand’s sophistication intact.
