BeatsFest Brand Style Guidelines
Brief:
This project was created for BeatsFest, a fictional music subscription service targeting a younger, trend-savvy audience.
I developed a full set of brand style guidelines, including logo design, color palette, typography, usage rules, and image direction to establish a bold, unified identity.
The bold orange and black palette, paired with high-energy layout choices, reflects the brand’s personality in a way that feels fresh, engaging, and easy to follow.
