Fresh Fare Farms
Digital Advertising Campaign

Brief:

Fresh Fare Farms is a farm-to-table meal delivery company focused on sustainability and healthy living. For this digital campaign, I designed a digital skyscraper ad, a social media carousel ad, and a moodboard to guide the visual direction.

The campaign launched during Hunger Month with a goal to boost sign-ups while raising awareness about food insecurity. The tone is clean, motivating, and mission-driven to balance the brand’s fresh aesthetic with its deeper purpose.

Digital Skyscraper Ad

This animated skyscraper ad uses contrast and clean visuals to guide the eye from top to bottom to lead the viewer to the call of action.

The animation adds just enough movement to catch attention without distracting from the message.

Carousel Social Media Ad

This three-part carousel ad was designed to flow seamlessly from one panel to the next, using cohesive visuals and messaging to build interest and reinforce the campaign’s call to action.

Each slide highlights a key aspect of Fresh Fare Farms’ mission, creating a scroll-worthy experience that feels both unified and engaging.